Creative work doesnt come with a guarantee. But there is a pattern to who succeeds and who doesnt. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writers block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that youre a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one youve been seeking to share all along.With this book as your guide, youll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.