Marketing Research: Tools and Techniques. 3 Revised edition, Paperback - ***

Detalii:

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.Publisher: Oxford University PressAuthor(s): Nigel (Senior Lecturer in Marketing, University of Westminster) BradleyNumber of pages: 552Publication date: 2013Dimensions: 246 x 190 x 22Cover type: Paperback / softback

Preț:

483.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Oxford University Press