Marketing Myopia, Paperback - Elizabeth Mamali

Vândut de elefant.ro

Detalii:

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a companys product as paramount.

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46.99 RON


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Vânzător: Elefant.ro
Brand: Macat International Limited

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