Marketing Management and Strategy. 4 ed, Paperback - Phil Stern

Detalii:

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.Publisher: Pearson Education LimitedAuthor(s): Phil SternNumber of pages: 464Publication date: 2006Dimensions: 198 x 266 x 26Cover type: Paperback / softback

Preț:

541.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Pearson Education Limited