Consumer Behaviour and Analytics. 2 ed, Paperback - ***

Detalii:

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.Publisher: Taylor & Francis LtdAuthor(s): Andrew (Nottingham University Business School, UK) SmithIllustration(s): 22 Tables, black and white; 69 Line drawings, black and white; 1 Halftones, black and white; 70 Illustrations, black and whiteNumber of pages: 214Collection: Mastering Business AnalyticsPublication date: 2023Dimensions: 157 x 234 x 18Cover type: Paperback / softback

Preț:

302.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd