Brand Management. Co-creating Meaningful Brands, 3 Revised edition, Paperback - Pinar Cankurtaran

Detalii:

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.Publisher: Sage Publications LtdAuthor(s): Pinar CankurtaranNumber of pages: 440Publication date: 2024Dimensions: 187 x 232 x 25Cover type: Paperback / softback

Preț:

360.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Sage Publications Ltd